kearney-chamber-of-commerce

Copy of Red, White & Business Ready: May 5

Tue, 05 May 2026 01:51:55 GMT

World Cup Info Drop: Getting Around, Getting Help, Getting Found

We’re officially 37 days out. At this stage, our goal isn’t more planning — it’s staying informed and making sure Kearney is easy to find for visitors, fans, and families spending time in the metro this summer.

Here are the most important updates from the final KC2026 community briefing, plus a simple action list for local businesses and organizations.

1) Getting Around KC: ConnectKC26 transportation (passes + what to know)

KC2026 has outlined three ConnectKC26 services to help move people during the tournament window (details may evolve, but this is the big picture):

Airport Direct: KCI Airport to Downtown KC — free, requires booking, runs about every 15 minutes (schedule still being refined).
Stadium Direct (match days only): direct service for ticketholders to Kansas City Stadium (Arrowhead) — operates on the six KC match days, with 4 park-and-ride locations plus the Fan Festival connection.
Region Direct: regional routes to/from the Fan Festival area — pass purchase required, schedule TBD, with estimated 20–30 minute frequency.

Service window: KC2026 notes ConnectKC26 services run June 11 – July 13 (33 days), beginning the first match day and ending two days after the last KC match.

Pass pricing (draft):

Stadium Direct roundtrip: $15 per person
Region Direct pass types: Day $5 / 7-Day $25 / Tournament $50 (draft pricing)

✅ Why this matters in Kearney (bedroom-community reality):

Even if visitors aren’t parking in your lot, you will get “How do we get there?” questions. Having one confident answer reduces friction for your staff and customers.

Simple staff script:

“Most people use personal vehicles or rideshare. KC is also offering tournament bus service (ConnectKC26) with passes and park-and-ride routes. The KC host site has the latest details.”

2) Visitor help: Consulate Services (where to refer out-of-country guests)

KC2026 is setting up an International Consular Services Center — a temporary shared facility where foreign governments can provide basic help to their citizens traveling in the region.

Location: Overland Park Convention Center (Kansas)
Timeframe: ~June 11 – July 13, 2026
What it’s for: lost/stolen passports, emergency travel documents, help for detained or hospitalized citizens, travel documentation guidance, family notification support, and coordination with local authorities/medical providers.
Important note: Consular staff do not replace local emergency services — they help citizens navigate local systems.

✅ Why this matters in Kearney:

If a visitor or guest gets stuck (lost passport, urgent situation, language barrier), you’ll want a calm referral option that builds confidence and keeps situations from escalating at your counter.

3) Health care reminder: “Right care, right place”

Healthcare partners are focused on surge planning and keeping care available for residents and visitors — and one of the most helpful things we can do is remind people to seek care in the right setting.

Urgent Care examples: back/muscle pain, bronchitis, minor cuts/burns, earache, skin conditions, sprains/joint pain, upper respiratory infection, UTI, vomiting.

Emergency Care examples: chest pain/pressure, compound fracture, head injuries, seizures, severe abdominal pain, shortness of breath, sudden severe headache/paralysis/weakness, uncontrolled bleeding.

✅ Why this matters for businesses and churches/nonprofits:

You may be the first “adult in the room” someone asks for help. This simple distinction can prevent overcrowding and get people the right help faster.

4) Be visible: three places you should list your business/event

This is the most important call-to-action for Kearney/Holt right now: you have to list yourself — and it’s worth it. Visitors can’t support what they can’t find.

A) KC2026 Host City Web App / KC2026 portal (business + event visibility)

KC2026’s Host City web app drives regional exploration (available at kc2026.com and inside the official tournament app).

For Missouri entities, the flow is essentially: check if you’re listed, claim or request a listing, receive portal access (allow 5–7 days), then log in to update content/media.

Event listings note: KC2026 indicates events flow from the MARC calendar into KC2026 listings, with log-in credentials and final readiness steps before June 11.

➡️ HOW TO GET LISTED – MISSOURI LOCATIONS

1. Is your business already listed? Check HERE

2. To update an existing listing, submit this Form

Within 5-7 business days you will receive an email providing you with

information to access the portal where you can edit your listing.

3. To request a new listing, submit this Form

Within 5-7 business days you will receive an email providing you with

information to access the portal where you can view and edit your listing.

NOTE: All new listings or listing changes require approval before they appear on  KC2026 Host City Web App . Please allow 5-7 business days for processing and check your email in case edits are needed.

If you have additional questions, please contact Community@KansasCityfwc26.com .

B) Parade of Hearts app

This is a major local draw and an easy “low-stress” reason for people to explore Kearney. If your business is doing anything tied to hearts traffic (special, photo-op, extended hours), listing there increases your odds of being discovered.

➡️ Click Here for a link to the promotions form that your businesses can submit (one offer per month for each business - can not do multiple offers in a specific month). Businesses can submit the form with their specials/offers - once approved the promotions will then be listed on the app under the Go North KC page.

C) Visit Kearney mobile app & landing page (and our Tour/Events pages)

This is our local “conversion” tool. If you have anything happening this summer (specials, activations, extended hours, events, Friendship Era Tour stops, watch party tie-ins), send it in. We want people to land in Kearney and immediately see what to do next.

➡️ Email the Chamber so we can put it in the app, on the community calendar and on the Tour pages .

5) Human trafficking awareness resources

Go North KC provided FBI signage/posters that businesses can display to share help resources for those affected by human trafficking. Feel free to print, post, and forward.

(Thank you for helping keep our region welcoming and vigilant.)

6) International Visitor Profiles

We’re also including the International Visitor Profiles for countries playing at Arrowhead and/or base-camped in the KC area. These are great for:

a quick staff huddle
a front desk/counter reference
customer service confidence (fan culture + helpful phrases)

This week’s one action (5 minutes)

Pick ONE:

Claim/update your KC2026 listing OR
Submit your event/special to Visit Kearney OR
List your activation in Parade of Hearts

Then hit reply and tell us you did it — we’ll cheer you on and help amplify.

Recruiting Scams Are Still Very Real; And Getting Smarter

Thu, 30 Apr 2026 14:54:52 GMT

What Companies Can Do to Protect Their Brand and Candidates

About a year ago, I shared a vlog on LinkedIn about recruiting scams. Unfortunately, the story I told then is just as relevant today, if not more so.

With the continued wave of layoffs across industries, job seekers are more vulnerable than ever. And scammers know it.

I was recently reminded of this when thinking back to a candidate I worked with last year.

She had been on the job market for a couple of months after a layoff when she was contacted about an opportunity. Naturally, she was excited. The company looked legitimate; the role aligned with her experience, and everything initially seemed to check out.

Then came the interview.

She logged on expecting a standard video call via Microsoft Teams. Instead, the “interviewer” began communicating only through the chat function. No video. No voice. Just typed questions.

At first, the questions seemed normal, basic screening, background, experience. But as the conversation continued, things started to feel… off.

That’s when she messaged me.

She asked if this was normal. I told her that while some companies are beginning to experiment with AI-driven screening tools, those interactions are typically brief and clearly communicated ahead of time. This didn’t sound like that.

Still unsure, she decided to continue the interview.

It lasted over an hour.

The next day, she received a message: she had “scored highly” and they wanted to extend an offer.

No real conversation. No human interaction. Just like that, an offer.

Then came the ask for personal information.

Red flag.

When she forwarded me the email, another issue immediately stood out: the sender’s email address was from a Yahoo domain—not a company domain.

Another red flag.

At that point I advised her to stop all communication immediately.

Here’s the part that makes this even more concerning: the scammers were impersonating a legitimate company, one with a strong reputation and positive reviews on Glassdoor.

This wasn’t an obvious scam. It was calculated, believable, and targeted.

Red Flags Candidates Should Watch For

If you’re currently job searching, here are a few warning signs to keep in mind:

Interviews conducted entirely via chat with no prior notice
No live interaction with an actual person throughout the process
Unusually fast offers (and offering well over what you were asking) without a thorough interview process
Requests for sensitive personal information early on
Email domains that don’t match the company (e.g., Yahoo, Gmail, etc.)
Vague or inconsistent communication about the role or company

When in doubt, trust your instincts. If something feels off, it probably is.

What Companies Can Do to Protect Their Brand and Candidates

This isn’t just a candidate problem; it’s a company problem too. Scammers leveraging your brand can damage trust before a real candidate ever reaches you.

Here are a few ways organizations can stay proactive:

Educate candidates : Add a “Recruitment Fraud Warning” section to your careers page
Standardize communication : Ensure all outreach comes from official company domains
Be transparent about your process : Let candidates know what to expect at each stage
Monitor for impersonation : Set up alerts or periodically search for misuse of your company name
Encourage reporting : Make it easy for candidates to verify opportunities or flag suspicious activity

Final Thought

Scams like this are designed to look real, because they are built on real companies, real roles, and very real urgency.

As recruiters, hiring managers, and companies, we have a responsibility to create clarity and trust in the hiring process.

And for candidates: don’t let urgency override caution. The right opportunity won’t require you to ignore red flags to get there.

If something doesn’t feel right, don’t navigate it alone. Reach out to your network. Talk to someone you trust. Connect with a recruiter. Ask the question.

That’s exactly what my candidate did, and it made all the difference.

A quick message, a second opinion, a gut check… those small steps can protect you from a very big mistake.

You don’t have to have all the answers, but you should never feel like you have to figure it out on your own.

Red, White & Business Ready: April 20

Mon, 27 Apr 2026 19:47:46 GMT

April 20: 55-Day Countdown--Commutes, Customers & KC Access

Give people a reason to stop in Kearney & Holt!

We’re officially 51 days out from the global tournament kickoff (June 11–July 19, 2026). The closer we get, the more people will make last-minute plans—where to stay, where to eat, what to do, and how to fill the hours between activities in Kansas City.

Here’s the opportunity for Kearney & Holt: we’re the easy, comfortable, low-stress option—close enough to KC to be part of the excitement, and far enough to feel simple. And this summer, Kearney isn’t just “near the action”… we’re creating our own.

This week’s goal

Create one clear offer that makes someone say: “Yep—let’s go there.”

Why this matters for Kearney

When KC gets busy, people often stay local for convenience—meals, errands, and entertainment.
Visitors staying in our hotels still need breakfast, coffee, dinner, essentials, and experiences.
Guests will look for “easy wins” close to where they’re staying—not another complicated drive.

This is our moment to be the place that’s easy to choose.

A) The “One Offer” rule (keep it simple)

You don’t need a full campaign. You need one offer that’s:

easy to explain in one sentence
easy to deliver without disrupting operations
easy to say yes to

Think “clarity,” not “complexity.”

B) How Kearney makes the “One Offer” rule EASY this summer (local activations you can plug into)

Here are ready-made reasons for people to come to Kearney—your job is to attach one simple offer to what’s already happening:

1) Kearney Friendship Era Tour (invite to participate!)

This is a perfect “One Offer” platform. If your business is participating, your offer can be as simple as:

“Friendship Era Special: [one featured item/service]”
“Tour Stop Deal: [bundle / add-on / small freebie]”
“Show us you’re on the Tour and get: [simple perk]”

Want in? If your business is running a special, hosting an activation, launching a product, offering a themed item, or doing anything that fits the Tour vibe—send it to the Chamber so we can include it on the Tour pages and in the Visit Kearney app/event landing page.

2) Parade of Hearts

This will draw local attention and broader interest—perfect for that “easy, comfortable” Kearney stop. Tie your one offer to “heart season” with something simple and photo-friendly:

a featured product
a limited-time item
a “take a picture here” moment + small perk

3) Go North KC Watch Parties

Watch parties bring people together, and people who gather also eat, shop, and explore. Your one offer can be:

“Watch Party Holiday Special”
“Grab-and-go bundle”
“Family pack”

4) Jesse James Birthplace (our year-round magnet)

Visitors already come from around the country—and around the world—to experience authentic Americana here. Keep your offer tied to that story:

“Kearney Original” featured item
“History-inspired” special
“Visitor favorite” bundle

Bottom line: Kearney has the reasons. Businesses just need the one clear offer.

C) 10 visitor-ready offer ideas (no discount required)

Choose one that fits your business:

Food & Beverage

“Quick Bite Combo” (fast + predictable)
“Late-Night Grab & Go” (if you’re open later)
“Family Pack” (great for groups)

Retail

“Host Gift” bundle (candle + card + local item)
“Road Trip Essentials” shelf (snacks, sunscreen, charger, etc.)

Services

“Same-Day Ready” appointments (limited slots)
“Tournament Week Tune-Up” (car care, hair, nails—whatever fits)

Everyone

“Local Favorites” spotlight (top 3 items/services)
“Visitor Welcome” QR code to directions + hours + what to expect
“Ask Us” hospitality moment (best local tips in one place)

D) Your marketing formula (copy/paste)

Post this once on social + once in-store:

“In town this summer? Here’s the easiest win: [YOUR OFFER].

We’re in Kearney—easy in, easy out, friendly service.

Hours: [HOURS].”

(Keep it generic and welcoming—no official tournament branding.)

For Fun: “Thank you” to our KC base camp teams

Kansas City’s metro will host base camps for Argentina, Netherlands, England, and Algeria.

Here’s how to say “Thank you!”

Argentina (Spanish): ¡Gracias!
Netherlands (Dutch): Dank je wel!
England (English): Thank you!
Algeria (Arabic / French): شكراً (Shukran) / Merci !

A little effort goes a long way—gratitude is universal.

This week’s one action (do it today)

Pick ONE offer and write it as a one-sentence sign. Then post it once online and once in your business.

Business participation invite: If you’re doing anything for the Friendship Era Tour, Parade of Hearts, Cleats & Beats watch party, or a Jesse James-themed feature— send details to the Chamber so we can promote it in the app and on the tour pages.

See the below Resources & Information section for other ways to list your business.

Red, White & Business Ready: April 27

Mon, 27 Apr 2026 19:43:50 GMT

April 13: 58-Day Countdown--Commutes, Customers & KC Access

44 Days Out: The 3 Things Every Kearney & Holt Organization Should Do This Week

We’re getting close — and today’s KC2026 update meeting was the last official community update before games commence. That means this week isn’t about new ideas — it’s about getting your organization visible, prepared, and confident.

KC2026’s Community Activation Playbook reminds us that being a Host City region is bigger than matches: the impact extends across the region and every community has a role in creating a safe, welcoming experience.

Why this matters in Kearney

We’re not downtown KC — but we’re connected to it. When the metro gets busy, the ripple hits us through:

workforce and commute disruptions
visitor overflow and last-minute “easy stop” decisions
families hosting guests who want convenient meals, errands, and experiences close to where they’re staying

Kearney has a lot going for it this summer: Jesse James Birthplace, Go North KC watch parties, Parade of Hearts attention, and the Friendship Era Tour. Our job is to make sure the world can find what’s happening here. (And that starts with listings.)

Your 3-step checklist (do this now)

1) Read the updated KC2026 Community Activation Playbook (10 minutes)

This Playbook is your “source of truth” for:

what’s happening and where
who’s coming (and what they’re like)
public viewing/watch party rules (including licensing categories + naming dos/don’ts)
FIFA brand/IP guardrails (what to avoid)

Key reminder: The Playbook stresses this is bigger than the stadium — it’s about the whole region showing up with “authentic warmth.”

Access the Playbook Here.

2) Download the International Visitor Profiles (and use them)

KC2026 has created International Visitor Profiles so businesses can welcome visitors with confidence (fan culture, helpful phrases, and what to expect). Use them as:

a quick staff huddle tool
a counter/desk reference
a social content spark (“Here’s how we’re welcoming visitors this summer”)

Pro move: Pick one profile, skim it, and add 1 simple change (signage, phrasing, menu clarity, process clarity).

Download the International Visitor Profiles Here.

3) Get listed everywhere that matters (visibility = impact)

This is the week to stop assuming “people will hear about you” and start ensuring they can find you.

A) Put your event on the MARC regional calendar

KC2026 calls this one of the easiest ways to maximize impact and says it helps planning/safety and increases visibility.

There is no cost to submit your event, and submission does not obligate you to move forward.

STEP 1: CREATE AN ACCOUNT

Submit your request to MARC for a community account at https://www.marc.org/world-cup#member-center
You’ll receive an email within two business days with instructions for setting up your account.

STEP 2: ADD YOUR EVENT

Once you’ve set up your account and logged in, select “Events” left menu and “Add New Event.”
Be sure to select the World Cup™ 2026 Community Activations calendar and click “done” to add your event.

B) Add your listing to the Official FIFA World Cup App

The KC2026 Host City digital journey planner serves as Kansas City’s front door for the tournament, delivering trusted local information directly through the official FIFA World Cup 2026 app. No separate app download is required. Fans and residents will be able to access schedules and ticketing for FIFA Fan Festival™ and ConnectKC26 transportation service, local business listings, regional events, dining, and visitor resources — all within the primary app audiences will already be using throughout the tournament.

HOW TO GET LISTED – MISSOURI LOCATIONS

Is your business already listed? Check HERE

To update an existing listing , submit this Form

Within 5-7 business days you will receive an email providing you with information to access the portal where you can edit your listing.

To request a new listing , submit this Form

Within 5-7 business days you will receive an email providing you with information to access the portal where you can view and edit your listing.

NOTE: All new listings or listing changes require approval before they appear on KC2026 Host City Web App . Please allow 5-7 business days for processing and check your email in case edits are needed.

If you have additional questions, please contact Community@KansasCityfwc26.com .

C) Share your location on the Parade of Hearts App

A new feature for this year's Parade of Hearts exhibit is the design of an app that will allow the public to see what attractions/businesses/events are nearby each heart statue (viewers will access a code on each heart that will take them directly to a page associated with the location - what's to see & do plus special offers).

Below is a link to the promotions form that your businesses can submit (one offer per month for each business - can not do multiple offers in a specific month).

https://legacy.theparadeofhearts.com/promos/go-north-kc

Businesses can submit the form with their specials/offers - once approved the promotions will then be listed on the app under the Go North KC page.

D) List in the Visit Kearney mobile app + Chamber landing page

For Kearney/Holt, this is your local “conversion tool.” If your organization has:

a special
an extended hour plan
a Tour/Hearts activation
an event
Send it to the Chamber so we can put it in the app, on the community calendar and on the Tour pages .

Confidence tips for welcoming international visitors (simple + real)

You don’t need to be multilingual — you just need to be clear and kind:

use icons on signage (restrooms, order here, hours)
keep directions short and friendly
have a translation app ready for quick help
make your process “visitor-proof” (what to do next)

This week’s one action

Pick ONE thing you’re doing this summer (event, offer, activation, extended hours, watch party tie-in) and get it listed in at least two places:

Visit Kearney app + Chamber page
MARC calendar
Parade of Hearts
KC2026 listings

If we want the region to find Kearney, we have to be findable.

Copy of Red, White & Business Ready: April 13

Mon, 13 Apr 2026 17:06:48 GMT

April 6: 65-Day Countdown: Smooth Service, Smart Safety

We’re officially 58 days out from the global tournament kickoff (June 11–July 19, 2026). And while Kearney and Holt aren’t dealing with downtown-style parking problems, we are positioned for something that hits just as hard:

commute disruption + schedule ripple effects.

This week is about staying steady as the Kansas City metro gets busier—so your employees can get to work, your deliveries stay on time, and your customers can confidently navigate KC-area experiences.

This week’s goal

Protect your operations. Reduce “late and stressed.”

Why this matters in a bedroom community

Let’s make it plain:

A large share of our residents leave town daily for work and appointments. When KC traffic gets weird, your staffing gets weird.
Vendor routes and deliveries often run through metro corridors. A slowdown means parts, inventory, and service calls can slip.
Customers may change habits: some will avoid driving into KC, others will host guests locally and look for easy wins close to home.

This isn’t about parking lots. It’s about reliability.

A) The #1 question your staff will hear

“How do we get there?” (Arrowhead, Fan Festival, downtown activities, etc.)

Your business doesn’t need to be a travel desk. You just need a confident, consistent answer.

Staff-ready response (copy/paste)

“Great question. Most people use personal vehicles or rideshare. Kansas City is also rolling out tournament bus service with regional routes (details are still being finalized) including Liberty. If you want the latest official info, the Kansas City host site kansascityfwc26.com/getting-around-kc/ is the best source.”

(Short, helpful, and safe.)

B) Editor’s Note: Uber, Lyft & Turo (practical options)

We’re hearing locally that hotel shuttle service is unlikely—so visitors will lean on:

Uber/Lyft (on-demand rides, evenings out, airport/downtown trips)
Turo (car-sharing for visitors who want a vehicle without a rental counter)

How this applies to your business:

If you’re customer-facing, consider a simple line online:
“Rideshare and personal vehicles are common transportation options in our area.”
If you run appointments, add a timing reminder for June/July:
“Please allow extra travel time during high-traffic periods.”

(Neutral info — not an endorsement.)

C) Employer Pro Tip: write your June/July “commute policy” now

This is where readiness becomes real for Kearney businesses.

Pick one or two:

flexible start times (even a 30–60 minute window helps)
remote/hybrid options where possible
a “traffic grace window” (consistent policy = less stress)
carpool encouragement for KC commuters

Why now? Because in June/July, you don’t want to debate it day-of. You want a plan.

D) ConnectKC26 / tournament transit (watch for Liberty details)

Kansas City is preparing tournament transportation through ConnectKC26 (including regional routes). Liberty is expected to be included as a regional destination, with exact location details still to be announced. For more information and updates visit https://kansascityfwc26.com/getting-around-kc/

Kearney takeaway: your customers and employees will ask about regional options—so it’s worth knowing the basics and pointing to the official updates.

A Midwest “Welcome” to our Kansas City base camp teams

Kansas City’s metro region will host base camps for Argentina, Netherlands, England, and Algeria. Here’s how to say “Welcome!”

Argentina (Spanish): ¡Bienvenidos!
Netherlands (Dutch): Welkom!
England (English): Welcome!
Algeria (Arabic / French): أهلاً وسهلاً (Ahlan wa sahlan) / Bienvenue !

A little effort goes a long way—kindness is the language people remember.

This week’s one action (do it today)

Create a one-sentence “Getting There” line for your website, Google profile, or pinned post:

“Allow extra travel time in June/July”
“Rideshare is common”
“Official tournament transit updates will be posted as they’re released”

Red, White & Business Ready: April 6

Mon, 06 Apr 2026 21:12:46 GMT

April 6: 65-Day Countdown: Smooth Service, Smart Safety

1) Newsletter + Blog Post (copy/paste)

Title options

A) 65 Days Out: Safety + Service Readiness for Summer 2026
B) World Stage, Local Advantage — 65-Day Countdown: Smooth Service, Smart Safety
C) Ready for Higher Volume: Keep It Friendly, Fast, and Safe

We’re officially 65 days out from the global tournament kicking off ( June 11–July 19, 2026 ). That means the window to “get ready without stress” is right now. This week’s focus is simple: prepare your business to handle higher volume with calm confidence —without losing the Midwest welcome we’re known for.

This week’s goal

Stay smooth under pressure. Reduce friction for customers and for your team.

A) The “Peak Moment” plan (every business needs one)

Even if you’re not tourism-based, summer activity can trigger peak moments—rushes, lines, phone overload, full parking, or schedule changes.

Do this this week: write a 5-line Peak Moment plan:

Who’s in charge when it gets busy?
What’s our line/flow plan?
What’s our customer communication plan?
What’s our backup plan if tech fails?
What’s our de-escalation plan if someone gets upset?

If you can answer those, you’re already ahead of most businesses.

B) Customer flow: tiny changes that prevent chaos

Pick two upgrades that fit your business:

“Order Here / Pick Up Here / Please Wait Here” signs
Clear entrance/exit or one-way flow during rushes
Move “frequently asked” info into a sign (restrooms, hours, process)
Add one “quick choice” board: best-sellers / most common services

Pro tip: Confusion creates tension. Clarity creates calm.

C) Team readiness: protect your people

This is the leadership part. Your team needs to know you’ve got them.

Confirm your break plan during busy hours
Decide your traffic grace policy for June/July (commute disruptions happen)
Cross-train one key task so one absence doesn’t derail the day
Agree on one phrase everyone can use to keep tone calm:
“Thanks for your patience—we’ll take great care of you.”

D) Safety + public-facing basics (keep it practical)

No need to overcomplicate. Make sure these are solid:

Walkways clear, spills addressed fast
Lighting works (especially if you’ll be open later)
Cash handling procedures are consistent
If you’re hosting gatherings: plan restrooms, trash, and weather messaging

Pro Tip: Expect “traffic surprise” days

Between tournament activity, regional events, and team movements (which may include motorcades and short-term road closures), there may be days when the metro area slows down quickly. The businesses that plan for flexibility will feel it the least.

This week’s one action (do it today)

Hold a 15-minute Peak Moment huddle with your team:

“Here’s what we do when it gets busy.”
“Here’s who runs point.”
“Here’s how we keep it calm.”

Red, White & Business Ready: March 30

Mon, 30 Mar 2026 14:46:48 GMT

March 30: Kearney Hotels Are Filling + Transportation Update

Spring has sprung! Today is the Kansas City Royals home opener—and we’re officially 72 days out from the global tournament kicking off on June 11. The countdown is real, and so is the early impact we’re seeing right here in Kearney.

Local Hotel Reality Check: rooms are filling

To get a clearer picture of what summer lodging will look like, some of our awesome Kearney high school students visited Kearney hotels and ask about reservations and shuttle service.

SureStay Plus by Best Western shared they are very booked for the summer and expect only a few rooms available for walk-ins. They also said they do not plan to offer shuttle service.
Our contact at Holiday Inn Express & Suites shared:
“We are starting to fill up pretty quickly for the weekends during the World Cup. And based on the names I'm assuming they are all here for soccer. Now, before and after FIFA, we are slammed with groups. Groups such as gymnastics, family reunions, motorcycle groups and some sports teams. It will definitely be a busy summer! Also we will not be offering any shuttle service.”

Translation: this isn’t shaping up as a “one-week spike.” It’s looking like a busy summer season with overlapping travel groups plus tournament-related demand.

What this means for businesses (tourism AND non-tourism)

1) Visitors will be here… and they’ll need basics fast

Guests who sleep here still have to eat, fuel up, shop, and do life:

restaurants + coffee
convenience + groceries
pharmacies + essentials
entertainment + “what should we do tonight?” questions

2) Don’t assume hotels will move people around

Based on what we’re hearing locally, shuttle service is unlikely. That means visitors will rely on:

personal vehicles / rental cars
rideshare
regional bus options (see below)

3) Your online info is now part of your customer service

If lodging is tight and visitors are moving around more, they’ll be searching in real time. Make sure your business is:

easy to find (Google hours, phone, address, photos)
easy to choose (best-sellers, “what to expect,” parking tips)
easy to reach (clear directions + a quick “how it works”)

Transportation Update: ConnectKC26 (important for both visitors and employers)

Kansas City is rolling out ConnectKC26, a motorcoach bus system designed for the tournament window. Read More.

Stadium Direct (match days) — how ticketholders get to Arrowhead

On Kansas City match days, Stadium Direct service is planned from the Fan Festival and four park-and-ride locations to Arrowhead, with very limited stadium parking expected.

Park-and-ride sites listed include:

Highway 40 & Stadium Drive (KC)
Independence Center (Independence)
North Kansas City (Northland)
Oak Park Mall (Overland Park)

Region Direct (daily) — helps visitors move around the metro

During the tournament period, Region Direct is described as daily service connecting the Fan Festival area with 15 regional sites. Liberty is being included among those destinations in regional coverage (final details/locations to be announced).

Key takeaway for Kearney/Holt businesses: visitors may choose lodging outside downtown and use regional routes to explore — so we should be prepared to answer “How do we get around?” questions with confidence.

Employer Pro Tip: plan for commute disruptions

Between increased visitor traffic and potential security movement (including motorcades tied to team travel), commuting patterns can shift quickly. Consider now:

flexible start times for June/July
remote/hybrid options where possible
a “traffic grace window” policy on high-impact days

3 fast actions businesses can take this week

✅ Update Google today: hours + photos + “what to expect”

✅ Add a “Visitor Info” line: parking tips + “no shuttle” assumption + easiest way to reach you

✅ Prep a staff answer: “Rideshare and personal vehicles are common; tournament bus service will run from select regional stops" Watch for finalized Liberty details.

Red, White & Business Ready: March Week 4

Tue, 24 Mar 2026 21:31:23 GMT

March Week 4: Language & Cultural Readiness (Simple Wins)

We’re officially inside the 80-day countdown to the global soccer tournament (June 11–July 19, 2026). Kansas City will feel more international than ever — especially with four base camp teams located in the metro: Argentina, Netherlands, England, and Algeria . That means we may hear more Spanish (Argentina), Dutch (Netherlands), English (England), and Arabic/French commonly spoken by Algerian fans — alongside FIFA’s four official languages: English, Spanish, French, and German.

Good news: you don’t need to be multilingual to be ready. You just need a few universal tools that make visitors feel confident and cared for.

This week’s goal

Make communication easy, even when words aren’t.

A) The “Universal Welcome” toolkit (low effort, high return)

Signage with icons
Restroom • Order Here • Pick Up • Entrance • Exit • Hours • Please Wait
(Icons work in every language.)
QR code to your menu/services
A QR code helps visitors translate instantly and reduces confusion at the counter.
Google profile updated
Hours, phone, address, and photos — so visitors can find you fast without asking.
A staff “translation plan”
Decide now: “If we hit a language barrier, we’ll use a phone translation app and keep it friendly.”

B) The 10-second “Welcome Script” (use it every time)

Train your team on a consistent, kind opener:
“Hi! Welcome in. Ordering is right here. Pick-up is over there. Restrooms are to the left.”

It’s short, clear, and works even when someone’s English is limited.

C) A tiny phrase list (optional, but powerful)

If you want to go one step further, pick 5 phrases and post them at the register as a staff cheat sheet:

“Hello / Welcome”
“Please / Thank you”
“Order here”
“Restroom”
“One moment”

Even making the effort creates goodwill.

Pro Tip: Keep it calm and confident

When communication gets tricky:

Smile, slow down, and use gestures
Keep sentences short
Point to signs/menus
Use a translation app without making it a big deal
Kindness is the language people remember.

This week’s one action (do it today)

Add one icon sign + one QR code (menu/services) at your front counter or entry.
That one upgrade removes friction for everyone — locals and visitors alike.

Red, White & Business Ready: March Week 3

Tue, 24 Mar 2026 21:28:32 GMT

March Week 3: Watch Parties & Public Viewing (Do It Right)

As summer 2026 approaches, businesses are understandably excited to promote specials, events, and “soccer season” energy. This week is your simple guide to marketing that works and keeps you out of trouble.

This week’s goal

Be discoverable. Be clear. Be compliant.

A) What you CAN do (smart + safe)

You can absolutely market around the spirit of the season using generic soccer and welcoming themes , such as:

“Summer Soccer Specials”
“Welcome the World”
“Celebrating the Beautiful Game”
“Watch Party Season” (when applicable)

You can decorate with soccer balls, neutral flags (not official team marks), culturally inclusive elements, and promote your own customer experience—food, service, atmosphere, and hospitality.

B) What to AVOID (keep it simple)

To stay compliant, avoid using:

Official tournament marks, logos, slogans, hashtags, or official schedules
National team logos or anything that looks like official branding
Event names that imply official affiliation

When in doubt, keep it generic and community-focused.

C) Your “3-Part Marketing Plan” for June/July (do this now)

1) Be easy to find (visibility)

Update your Google profile and website (hours, photos, best offerings)
Add keywords people actually search (“coffee,” “BBQ,” “family dining,” “boutique,” “auto repair”)

2) Be easy to choose (clarity)

Offer 1–2 clear “signature picks” (best-seller, bundle, or package)
Post simple signage: “Try this first” / “Fan favorite”

3) Be easy to share (word-of-mouth)

Create one photo-worthy moment: a fun display, a featured item, or a “local pride” touch
Encourage a simple action: “Tag us if you stop in!”

D) Pro Tip: KC may stay global longer than match days

Here’s why planning matters: three of Kansas City’s base camp teams are currently top-10 caliber teams. If they advance deep into the tournament, they may remain in Kansas City well beyond the last Kansas City match on July 11 . Even if local games and official activations wrap up, teams, staff, media, and fans could remain in the region until the World Cup Final on Sunday, July 19, 2026.
Translation: think of this as a June + July season , not just “KC match week.”

This week’s one action (do it today)

Write your summer headline and make it compliant:
“Summer Soccer Specials — Welcome the World to Kearney .”
Then build one simple offer underneath it (bundle, featured item, or service promo).

Red, White & Business Ready: March Week 2

Mon, 09 Mar 2026 20:52:32 GMT

March Week 2: Market Smart (Stay Compliant, Stay Visible)

This week’s goal

Be discoverable. Be clear. Be compliant.

A) What you CAN do (smart + safe)

You can absolutely market around the spirit of the season using generic soccer and welcoming themes , such as:

“Summer Soccer Specials”
“Welcome the World”
“Celebrating the Beautiful Game”
“Watch Party Season” (when applicable)

You can decorate with soccer balls, neutral flags (not official team marks), culturally inclusive elements, and promote your own customer experience—food, service, atmosphere, and hospitality.

B) What to AVOID (keep it simple)

To stay compliant, avoid using:

Official tournament marks, logos, slogans, hashtags, or official schedules
National team logos or anything that looks like official branding
Event names that imply official affiliation

When in doubt, keep it generic and community-focused.

C) Your “3-Part Marketing Plan” for June/July (do this now)

1) Be easy to find (visibility)

Update your Google profile and website (hours, photos, best offerings)
Add keywords people actually search (“coffee,” “BBQ,” “family dining,” “boutique,” “auto repair”)

2) Be easy to choose (clarity)

Offer 1–2 clear “signature picks” (best-seller, bundle, or package)
Post simple signage: “Try this first” / “Fan favorite”

3) Be easy to share (word-of-mouth)

Create one photo-worthy moment: a fun display, a featured item, or a “local pride” touch
Encourage a simple action: “Tag us if you stop in!”

D) Pro Tip: KC may stay global longer than match days

Local plug: Two great readiness classes to bookmark

Business Essentials Roundtable: World Cup Readiness
Tuesday, April 28 | 6:00pm | East Independence
Marketing Essentials Roundtable: World Cup Readiness
Tuesday, May 12 | 6:00pm | North Oak (Northland-friendly)

This week’s one action (do it today)

Write your summer headline and make it compliant:
“Summer Soccer Specials — Welcome the World to Kearney & Holt.”
Then build one simple offer underneath it (bundle, featured item, or service promo).

Red, White & Business Ready: March Week 1

Mon, 02 Mar 2026 16:28:40 GMT

March Week 1: Midwest Welcome, Made Efficient

Title: World Stage, Local Advantage — March Week 1: Midwest Welcome, Made Efficient

As summer 2026 approaches, one of the smartest (and most affordable) ways to prepare isn’t a renovation or a big marketing spend — it’s creating a customer experience that feels friendly, clear, and easy.

Whether someone is visiting from out of town or they’re a local hosting guests, the expectation is the same: help me quickly understand what to do, where to go, and what to choose. This week is all about “Midwest welcome” — but with a little extra efficiency.

This week’s goal

Reduce confusion. Increase confidence.

A) The “First 60 Seconds” test (do this today)

Walk into your business like you’ve never been there before.

Ask yourself:

Do I know where to go and what to do next?
Do I know how ordering/check-in works?
Do I know your best option if I’m in a hurry?
Do I know where the restroom is without asking?

If the answer is “not really,” you’ve just found your easiest improvement.

B) 5 small upgrades that make a BIG difference

Clear signage (with icons if possible)
Restrooms • Order Here • Pick Up • Please Wait • Entrance/Exit
A “best sellers” or “most common services” shortcut
Help people decide fast.
One “first-timer” script for staff
“Welcome! Here’s how it works…” (10 seconds)
Make your info ‘visitor-proof’
Hours, parking tips, and “what to expect” should be easy to find online.
Lean into authentic local
Visitors love real places. You don’t need to be fancy — you need to be clear, kind, and consistent.

C) A quick cultural readiness mindset (no overthinking required)

You may hear more languages, see unfamiliar payment preferences, and get lots of “where should we go?” questions. The best response is simple:

Speak a little slower
Use gestures and pointing when needed
Keep answers short and friendly
Have a translation app ready if you get stuck

This week’s one action (do it today)

Create a “Welcome Script” and a “Quick Help” sign.
Example welcome script:
“Hi! Welcome in. If it’s your first time, ordering is right here, and we’ll bring it to you. Restrooms are to the left.”

Red, White & Business Ready Week 4

Tue, 24 Feb 2026 21:27:04 GMT

Week 4: The Non-Tourism Playbook (Traffic, Staffing, Continuity)

If your business isn’t tourism-based, you might be thinking, “This won’t affect me.”

Here’s the reality: big regional events don’t just create visitors — they create traffic shifts, schedule disruptions, delivery delays, and staffing challenges. And those impacts can show up even when your customers don’t change at all.

This week’s focus is the non-tourism readiness playbook: practical steps to protect your operations during June and July 2026.

This week’s goal

Build resilience. Reduce the ways a busy metro spills over into your daily work.

A) Pro Tip: Plan for “motorcade moments”

As base camp teams move throughout the Kansas City area, they may travel with a motorcade escort — and that can mean temporary road closures to keep travel moving quickly. If you have employees commuting into KC (or deliveries/routes that run through the metro), build in buffer time, share alternate routes, and keep your schedule flexible on short notice.

B) Your 20-minute Continuity Checklist (do this this week)

1) Workforce plan (the “June/July rulebook”)

Pick your stance now so it’s clear later:

Flexible start times (even a 30–60 minute window helps)
Remote/hybrid options when possible
Traffic grace policy (late arrivals due to closures/accidents get handled consistently)
Cross-training for critical tasks so one absence doesn’t stall operations

Quick win: Put the policy in writing and tell your team early. Confidence beats chaos.

2) Delivery + vendor readiness

If you rely on supplies, parts, deliveries, or service tech routes:

Identify your top 5 critical vendors
Ask now: “What’s your plan for June/July congestion?”
Build a backup option for your top 1–2 essentials
Consider ordering key items one step earlier than normal

3) Customer communications (reduce friction)

Even non-tourism businesses benefit from proactive communication:

Update your website/Google listing: “Summer hours” or “appointment recommended”
Add one line to confirmations:
“Please allow extra travel time during high-traffic periods in June/July.”

4) Meetings + scheduling (protect productivity)

Consider moving non-critical appointments away from likely peak days/times
Offer virtual consults for select services where possible

C) Why this matters locally (Kearney & Holt)

We already see international interest in our area — visitors from 30+ countries and all 50 states come to the Jesse James Birthplace each year. Summer 2026 adds another layer of regional movement and attention. Whether you’re serving visitors directly or not, we want Kearney and Holt businesses to be prepared, steady, and confident.

This week’s one action (do it today)

Send a short note to your team:
“In June/July 2026, traffic may be unpredictable. Here’s how we’ll handle scheduling flexibility and delays.”
That single message reduces stress and sets expectations early.

Red, White & Business Ready Week 3

Tue, 17 Feb 2026 18:42:24 GMT

Week 3: Be Easy to Find (and Easy to Choose)

Title: World Stage, Local Advantage — Week 3: Be Easy to Find (and Easy to Choose)

If summer 2026 brings even a small bump in visitors — or locals hosting guests — the businesses that win won’t be the fanciest… they’ll be the easiest to find and easiest to choose .

This week’s focus is your online front door : what shows up when someone searches “coffee near me,” “BBQ,” “auto repair,” “boutique,” or “things to do” while they’re in (or passing through) our region.

This week’s goal (simple + high-impact)

Get your business “search-ready” in 30 minutes.

A) The 3 things people check before they decide

Hours (Are you open right now?)
Photos (Does this look legit / clean / inviting?)
Reviews (Can I trust this place?)

If any of those are missing, outdated, or confusing — customers move on fast.

B) Your Week 3 checklist (do this now)

1) Google Business Profile (must-do)

Confirm address + phone + website
Update hours (and add holiday/special hours if needed)
Choose the right primary category (this affects search results)
Add 3 new photos (exterior + interior + best-seller/service)

Pro tip: Add a photo that helps a first-timer feel confident: storefront from the street + where to park/enter.

2) “Visitor-proof” your info

Make it stupid-easy for a new customer to understand you in 10 seconds:

What do you offer?
Where do I go / how does it work?
What should I order / ask for?
Any key policies (appointment required, walk-ins welcome, delivery options)

Easy win: Add one short FAQ section to your website or pinned post:

“First time here?” / “How it works” / “What to expect”

3) Reviews: ask the right way (and respond)

Ask 3 happy customers this week:
“Would you be willing to leave a quick Google review? It helps a lot.”
Respond to new reviews with warmth + specifics
(“Thanks for mentioning our brisket!” / “We’re glad the repair was fast.”)

C) Don’t accidentally get yourself in trouble (quick compliance reminder)

As you promote your business this season, keep it generic and community-focused:

Use phrases like “summer soccer,” “global tournament,” “welcome the world,” “beautiful game”
Avoid official tournament marks, logos, team logos, and official schedules in your marketing materials

Local spotlight: Save the date (Kearney)

A public watch party is planned for Friday, June 19 at Jesse James Park — part of the broader Go North KC series. We’ll share participation opportunities for businesses as details are finalized.

This week’s one action (do it today)

Search your business name on Google like you’ve never heard of it.
Then fix the first three things that look outdated, confusing, or missing.

Next week: Hospitality + customer experience (Midwest welcome, but make it efficient).

Red, White & Business Ready Week 2

Mon, 09 Feb 2026 20:10:26 GMT

World Stage, Local Advantage

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Week 2: Staffing & Payments Readiness

If you do nothing else to prepare for this summer’s global soccer tournament, do this: make it easy for your team to get to work, and make it easy for customers to pay. The tournament runs June 11–July 19, 2026, and with Kansas City hosting 4 base camps and 6 matches, we can expect ripple effects — traffic patterns, schedule shifts, visitor flow, and higher weekend/evening demand in pockets of our region.

Pro Tip: As base camp teams move around the Kansas City area, they may travel with a motorcade escort — and that can mean temporary road closures to keep travel moving quickly. If you have employees commuting (or deliveries/routes that run through the metro), consider building in a little extra buffer time, sharing alternate routes, and keeping your schedule flexible on short notice.

This week’s goal (simple + powerful)

Reduce friction. For employees. For customers. For your operations.

Staffing plan: your “June/July playbook”

Even if you’re not tourism-based, regional congestion can affect commute times, childcare schedules, deliveries, and appointment punctuality.

Do this this week:

Identify your “critical coverage” hours (the hours you cannot run short).
Build a backup list (on-call, cross-trained staff, trusted part-timers).
Create a flexibility plan for June/July:

staggered start times
optional remote/hybrid days where possible
“traffic grace window” (ex: 10–15 minutes without penalty)
carpool encouragement for commuters

Write it down now so it doesn’t become emotional in the moment.

Pro tip: If you expect higher volume (restaurants/retail/services), start training in April/May so your team is confident by June.

Payments: make it easy to buy (especially for visitors)

Visitors (and locals hosting guests) will choose the places that feel fast and easy.

Do this this week (10-minute test):

Can you accept tap-to-pay and mobile wallets consistently?
Are your receipts, tipping prompts, and checkout steps clear?
Do you have a backup plan if internet hiccups (hotspot, offline mode, etc.)?

One small upgrade that matters: clear signage at checkout (“Tap-to-Pay Available”) and a quick staff script: “Tap is perfect if you have it!”

Customer service: Midwest welcome, but make it efficient

You don’t need to “theme” your whole business. A few thoughtful touches go a long way:

friendly greeting + quick direction (“Restrooms are to the left,” “Order here,” “Pick up there”)
patience with accents/phrasing
simple printed info if you’re visitor-facing (hours, top sellers, location tips)

Access the KC Game Plan Play Book

Readiness Roundtables

Join the conversation with the Kearney Chamber as we prepare to welcome the world to our community.

Monthly meetings are held in person or virtually and feature timely updates from local and regional leaders, shared insights, and collaborations on how Kearney can best prepare for this historic event.

�� Date/Time: First Wednesday of the month at 10:00AM

�� Location: Kearney Chamber of Commerce

�� Virtual Option: Click Here

Your perspective and participation are vital as we position Kearney to shine during the World Cup. We hope you’ll join us for this important conversation.

One action to take today:

Hold a 15-minute “June/July readiness huddle.”

Pick your staffing flexibility plan + run a quick payment test. Done.

Red, White & Business Ready

Mon, 02 Feb 2026 21:48:11 GMT

Get Ready for a Global Summer (Without the Guesswork)

This summer’s global soccer tournament will put the Kansas City region on a world stage, and the ripple effects won’t stop at the stadium. The tournament runs June 11–July 19, 2026, with Kansas City hosting six matches. The region is projected to welcome 650,000+ visitors across the event window (doubling the Kansas City population).

Here’s the thing: opportunity won’t look the same for every business, and that’s okay. The smartest move you can make right now is to choose your lane:

Grow (capture new customers)
Support (serve locals hosting guests)
Stabilize (reduce disruption for your team and operations)

Your 10-minute readiness self-check (do this this week):

Do you serve visitors, travelers, or locals who will host guests?
Are you located near hotels, entertainment venues, or cultural attractions?
Is your community organizing special events, parties, or activations that could use your products or services?
Could you partner with other businesses or create something unique that draws people in?
Can you extend hours, add staff, or increase inventory if demand spikes?
Do you offer something distinct: local flavor, an experience, or an essential service visitors will need?

If you answered “yes” to 2+, you likely have a real play here. Read more in the KC Game Plan 2026 Play Book .

Local proof point: Whether you’re tourism-based or not, Kearney already welcomes the world. The Jesse James Birthplace hosted visitors from all 50 states and 39 countries in 2025. This is our moment to make that “welcome” visible across town.

One action to take today:

Update your online presence (hours, photos, services/menus, contact info) so visitors (and locals) can find you fast. The businesses that are easiest to find win.

Local heads-up : Plans are underway for a free, family-friendly community event at Jesse James Park on the afternoon of Friday, June 19th with a watch party on a large outdoor screen, activities, food, vendors, and a concert.

More details and a full list of Northland watch party dates will be shared as details are confirmed (pending FIFA approval).

Practical Networking Skills That Can Elevate Your Career

Mon, 12 Jan 2026 17:16:35 GMT

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Networking has become a cornerstone of professional success in today’s highly connected and rapidly evolving world. Whether you’re a recent graduate entering the workforce, a small business owner building partnerships, or an experienced professional seeking career advancement, strong networking skills can open doors to new opportunities, collaborations, and valuable insights.

More than ever, networking goes beyond simply exchanging business cards or adding contacts online. It’s about cultivating authentic, mutually beneficial relationships that grow over time. When approached with intention and consistency, effective networking can support career growth, business development, and long-term professional confidence. Below are key strategies to help you develop practical networking skills that make a real impact.

Cultivate Authenticity
Effective networking starts with being genuine. Rather than presenting a polished persona, focus on being your true self. Authenticity builds trust, and trust is the foundation of strong professional relationships. Share your passions, be honest about your experiences, and show sincere curiosity about others. When you lead with authenticity, you encourage meaningful, two-way connections that last beyond a single interaction.
Practice Active Listening
One of the most overlooked networking skills is active listening. Successful networkers listen to understand—not just to respond. Please listen to others, ask thoughtful, open-ended questions, and acknowledge their perspectives. This demonstrates respect, builds rapport, and helps you identify shared interests or opportunities for collaboration.
Focus on Quality Over Quantity
A large network may look impressive, but meaningful connections matter far more than sheer numbers. Prioritize building a smaller group of strong, trusted relationships instead of collecting contacts. High-quality connections are more likely to lead to referrals, mentorship, partnerships, and long-term professional support.
Offer Value First
Networking is not a one-sided exchange. A powerful way to stand out is by focusing on how you can help others. Share useful resources, offer advice, make introductions, or provide encouragement. When you consistently add value, you become memorable and trusted—often leading to natural reciprocity over time.
Diversify Your Network
Limiting your network to a single industry or role can narrow your perspective. Building relationships across different fields, backgrounds, and experience levels introduces fresh ideas and unexpected opportunities. Attend varied events, engage in cross-industry conversations, and remain open to learning from professionals outside your immediate circle.
Balance Online and In-Person Networking
Digital platforms play an essential role in modern networking, but they are most effective when paired with real-world interactions. Online connections can spark introductions, while in-person conversations deepen relationships. Industry events, workshops, community meetups, and informal coffee chats all help turn digital connections into lasting professional relationships.
Follow Up and Follow Through
The real work of networking happens after the initial meeting. Send a thoughtful follow-up message, reference your conversation, and stay in touch periodically. Following through on commitments—whether it’s sharing a resource or scheduling a meeting—demonstrates professionalism and reliability, strengthening your connection over time.
Be Patient and Consistent
Networking is a long-term investment, not a quick win. Relationships develop gradually through trust, shared experiences, and ongoing communication. Avoid expecting immediate results. Instead, focus on consistency and genuine engagement, knowing that meaningful opportunities often emerge when you least expect them.

Developing practical networking skills is an ongoing journey that requires intention, authenticity, and effort. When you focus on building genuine relationships and contributing value, networking becomes less transactional and more rewarding. Over time, these connections can play a decisive role in both professional growth and personal development.

By mastering the art of networking, you position yourself for new insights, collaborations, and opportunities that can elevate your career or business. Start refining your networking approach today and watch your professional network continue to grow.

Jan 7, 2026 - By the dedicated team of editors and writers at Newsletter Station .

Why Coworking Works

Fri, 02 Jan 2026 19:14:00 GMT

Why Coworking Works: Productivity, Professionalism, and Community—All in One Place

Not every business needs a long-term lease, a big office buildout, or a permanent dedicated space. Sometimes what you really need is a reliable “home base” —a place to work, meet, collaborate, and stay connected—without the overhead and hassle.

That’s where coworking comes in.

Coworking is more than a desk and Wi-Fi. At its best, it’s a flexible, professional environment that helps business owners and remote professionals show up consistently, stay focused, and build momentum—while still keeping costs practical.

At the Kearney Chamber, we’ve seen firsthand how shared workspace and meeting space can support real businesses in real ways. Here are a few of the benefits we hear most often from the people who use it.

1) A productive place to work (that isn’t your kitchen table)

Working from home can be convenient—until the distractions start piling up. Coworking offers a dedicated environment that signals to your brain: this is work time.

As one coworking user put it:

“Working there daily improved my focus and productivity…”
— Nicolas Vasquez, Financial Representative

Even if you don’t need a full office every day, having a consistent space available can make it easier to build routines, stay organized, and separate work from home life.

Best for:

Remote employees and hybrid workers
Entrepreneurs building a business between meetings
Professionals who want a consistent, quiet place to focus

2) Professional meetings without committing to a full-time office

Many businesses don’t need an office 40 hours a week—but do need a professional, welcoming space for client conversations, planning sessions, or team check-ins.

One member who has used the Chamber’s meeting space for years shared:

“It is a great alternative to paying monthly for an office space that I may only need for a few hours a month… The space is very inviting, while still professional.”
— Eric Arthur Sokol, Esq.

That flexibility matters—especially for newer businesses, consultants, and service providers who want to keep overhead low while still meeting in a setting that builds confidence.

Best for:

Client consultations and confidential conversations
Small group meetings
Startup planning sessions
Quick “touch base” meetings between appointments

3) Credibility and visibility that happens naturally

One of the most underrated benefits of coworking inside a Chamber environment is that it’s not just a workspace—it’s a place where the community already flows through.

When members are working in the space, they’re often interacting with entrepreneurs, local leaders, and other Chamber members simply because they’re present. And those everyday moments can turn into something bigger.

“Instead of networking feeling forced or scheduled, it happened organically—often over coffee, between meetings, or while sharing a workspace.”
— Nicolas Vasquez, Financial Representative

Coworking can help you become a familiar face, build trust faster, and get more “top-of-mind” referrals—without having to constantly chase networking events.

4) Flexible setups that fit how you actually work

Not everyone works the same way. Some people need a dedicated desk. Others need a quiet corner a few times a week. Others need a private space when clients arrive.

One member described the value of being able to shift between spaces depending on the day:

“Flexible space: either a table space at the entry… or the rear conference room to work from and to meet clients with privacy.”
— Diane Montague, Montague Custom Travel Design

That kind of flexibility supports the way real businesses operate—especially when schedules change, meetings pop up, or you simply need a different environment to do your best work.

5) Amenities that remove friction and make your day easier

It’s hard to stay productive when you’re constantly improvising—hunting for a charger, buying yet another coffee, or trying to meet someone in a noisy public place.

Good coworking spaces reduce friction with small but meaningful conveniences. Our users often mention things like:

Easy access and flexible entry
Coffee, tea, and water
Break space amenities (refrigerator/freezer, microwave)
Printing options and presentation support
Simple, professional setup that feels welcoming

As Diane shared about her experience:

“A key to enter the building on my own time… Convenient location with free parking… Professional atmosphere and fun moments with staff and other tenants.”
— Diane Montague, Montague Custom Travel Design

It’s the kind of “support system” that helps you spend your time on your work—not on logistics.

6) Room to gather, train, and grow

Coworking isn’t only for solo work. It’s also a practical solution for teams or organizations who need a dependable place to host training sessions, workshops, or continuing education—without upgrading their own office space.

“We’ve been using the Chamber’s co-working space for our continuing education events… It provides a neutral and professional environment… and is incredibly affordable.”
— Matt Brown, RE/MAX Advantage

When your office isn’t built for gatherings, having access to a conference room or meeting space can remove a big barrier to growth and professional development.

Best for:

Trainings and CE events
Team meetings and planning sessions
Workshops and small presentations
Groups needing a neutral, professional setting

What “coworking” can look like at the Chamber

Coworking doesn’t have to mean one thing. In fact, the most effective setups usually offer options, depending on what your business needs right now.

At the Kearney Chamber, our workspace options generally fall into three categories:

Coworking common space : a professional, shared environment for focused work and connection
Private offices : ideal for those who need consistency, privacy, and a dedicated business home base
Conference rooms / meeting space : a polished setting for client meetings, trainings, and small gatherings

Whether you’re building a local presence, meeting clients a few times a month, hosting trainings, or simply needing a productive place to work—coworking can be a smart, flexible tool in your business toolkit.

A final thought: the “right” space is the one that supports your goals

Coworking is practical, yes—but it can also be surprisingly meaningful. A place that helps you focus, shows clients you’re serious, and keeps you connected to your community can be more than a workspace. It can become part of how your business grows.

Or, as one member put it:

“This is now my Kearney Branch Office… The Chamber’s support of my presence here has been phenomenal.”
— Diane Montague, Montague Custom Travel Design

If you’ve never tried coworking, consider this your invitation to rethink what shared workspace can do for you—not as a big commitment, but as a flexible resource you can use when it makes sense.

Click here for more information on Kearney Chamber conference room rentals and coworking options.

After the Busy Season, a Calm Reset

Mon, 29 Dec 2025 20:00:01 GMT

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Small Business Season is almost in the rearview mirror. The shopping rush may be fading, the wrapping paper is in the trash, and your brain is trying to do two things at once: recover and prepare.

So let’s make this simple.

This is not the moment for a dramatic reinvention. It’s the moment for a clean, confident reset. Think of these next few days like sweeping the shop floor before opening day. Not glamorous. Deeply powerful.

Here are end-of-year moves that help most without turning the last week of December into a stress fest.

1. Capture the “Truth” While It’s Still Fresh

Before January turns this year into something for the history books, spend 30 minutes answering three questions:

What worked this year that you should repeat?
What drained you that you should redesign?
What surprised you, good or bad, that you need to plan for?

Write it down. Not in your head. On paper or in a notes app. Your future self will appreciate it.

2. Do a Five-number Year-end Check

You don’t need a 12-tab spreadsheet right now. You need a snapshot.

Pick five numbers that tell the story of your year. Examples:

Total revenue (or best estimate if you’re still closing books)
Average monthly expenses
Your top-selling product or service
Your best marketing channel (the one that actually brought customers)
Your cash cushion (how many weeks you could operate if sales dipped)

This gives you clarity without drowning you in data. Clarity is the point.

3. Fix the One Thing Customers Trip Over

Every business has a small “friction point” that quietly costs sales. It might be:

Confusing hours online
A clunky booking link
A checkout process that feels like a maze
Slow response time to inquiries
No clear “what’s next” after someone buys

Pick one. Fix it this week. Small tweaks are like tightening the bolts on a ladder. Suddenly everything feels sturdier.

4. Clean up Your Digital Front Door

If you do nothing else, do this. Customers are making decisions fast, and your online presence is often the first handshake.

Quick checklist:

Update holiday and New Year hours everywhere (website, Google Business Profile, socials)
Confirm your phone number and address are correct
Add 3 new photos (don’t get bogged down with scheduling professional shots. Your phone is fine.)
Make sure your top service or product is easy to find in one click

This is low effort, high return.

5. Ask for Reviews the Right Way

End of year is perfect for review requests because customers are already in a reflective, generous mood.

Send a short message to your happiest customers:

“Before the year wraps up, would you be willing to leave a quick review? It helps more than you know.”

Include the direct link. Always include the link. Make it easy enough that they can do it while waiting for coffee.

6. Turn Holiday Buyers into January Regulars

Holiday sales are great. Holiday repeat customers are better.

If you sold gift cards, ran holiday specials, or gained new customers, plan a simple January follow-up:

“New Year thank you” email with a bounce-back offer
A “first visit of the year” perk
A limited-time add-on that’s easy for you to deliver

The goal is not a big discount. The goal is a reason to return.

7. Do a Quick Inventory of Your Marketing Assets

Open your social posts and emails from this season and ask:

Which post got the most engagement?
Which offer got the most clicks?
Which message made people reply?

Now circle those. That’s your “winning language.” Bring it into Q1. Let your best words do more reps. If you’re using an AI assistant, communicate this info to it. It can be invaluable in creating future winning content.

8. Choose one Focus for Q1 and Make it Measurable

January feels like possibility, which is inspiring… and also how we end up with 37 goals and zero traction.

Pick one primary focus:

Increase repeat customers
Improve cash flow consistency
Raise prices strategically
Build your email list
Get more appointments booked in advance

Then choose one simple measurement. One. If your focus is repeat customers, your metric might be “number of return visits per week.” Keep it clean enough that you’ll track it.

9. Build Recovery into the Plan on Purpose

You are not a machine. You’re the engine.

Before the year ends, put one recovery decision in writing:

One day off
One half-day with no inbox
One week of lighter blog or social posting (recap posts of popular content work well this time of year—like sharing memories of 2025.)
One boundary you’ll protect in January

Rest is not what you earn after you finish. It’s what makes you able to keep going.

Small Business Season may be ending (technically), but your business isn’t. The goal now is to close the year with your head up, your notes saved, and lessons learned incorporated into a new plan.

There’s no need to sprint all a mess into January. Instead, walk in steady, like you own the place.

Five Ways to Turn Holiday Foot Traffic into Real Loyalty

Mon, 22 Dec 2025 22:16:58 GMT

The goal isn’t to cram more marketing into your December.

Small Business Season brings a beautiful rush or familiar faces and new customers. Your business is abuzz with activity and you’re doing the hard work. You’re showing up. And yet, you could be leaving opportunity on the table simply because life gets busy and marketing gets…well, pushed to the corner like a forgotten present in the back of the closet.

That’s why when it comes to marketing, you need to go for the low-hanging fruit, the easy wins. Many businesses rely heavily on their email lists and that’s great. Those lists can be gold. But this time of year, inboxes are overflowing and it’s easy for even your most loyal customers to miss something.

Here are five areas worth a gentle tune-up. These missed chances can deepen connection and spark repeat visits with very little effort.

Treat Loyal Customers Like Insiders

If someone chooses your business again and again, they’re not casual shoppers. They’re your people. Don’t rely on email alone to keep them updated. When they’re already in front of you, share what’s coming up.

Something as simple as “By the way, we’re doing a holiday sip-and-shop next Thursday if you want to swing by” creates a moment of attention. Loyal customers love being in the know. Give them that moment.

Don’t expect them to see every email. They’re as busy as you are during the holidays. A gentle reminder or heads up can ensure they make it to your next event or special. You have more than sales to gain by doing this (or lose if you don’t). If you’re hosting a big event (particularly one that will sell out), your most loyal customers may feel slighted if they don’t know about it until it’s too late. Telling them “you should’ve received an email” won’t make them happy if it’s something they wanted to attend and now it’s sold out.

Post Your Specials Where People Actually Stand

Storefronts are full of magic this time of year, but too often the only place a December deal exists is…in a newsletter or email. Add in-store signs, table toppers, checkout prompts, or a simple “What’s happening this week” board.

Sure, some customers may forget the second they step into the parking lot. But many won’t. A quick snapshot of a sign or a note in their phone is all it takes to turn a one-time visit into a planned return.

Make Your Social Feed a Living Bulletin Board

People scroll while waiting in line. They scroll when they can’t sleep. They scroll when Aunt Linda starts talking politics. They’re scrolling even during the busiest time of year—especially during the busiest time of year.

During the holiday season, don’t be shy about posting reminders, deals, behind-the-scenes teases, and event invitations. You’re not being repetitive. You’re helping your fans remember you in a noisy season.

Create a Simple In-store “Highlight Moment”

If someone discovers something delightful when they visit—whether it’s a staff favorite, a limited-edition item, or a seasonal service—give them a reason to mention it to a friend.

A simple prompt like “Perfect for holiday gifting” or a tiny card explaining why it’s special creates a moment customers can repeat later. You’re giving them a story to share, and stories travel farther than coupons.

Additionally, if you see someone hesitating on a purchase, surprise them with a discount on the spot. You can tell them Santa just informed you they were on the nice list and deserved a little something extra. If another customer overhears the offer, extend one to them too. A purchase is better than a stroll in and out of your store.

You can also do this via text. Send them a message telling them you heard from Santa or they “won” is discount or bonus with purchase. The thrill of the surprise may bring them in.

Invite the Next Step While They’re Still Smiling

Small Business Season is full of warm exchanges: conversations at the register, compliments on décor, “I love this place” moments. Those are perfect openings to invite one more action.

A follow-on step could be:

joining your text list for specials
grabbing a punch card
picking up a flyer for next week’s event
taking advantage of a “today only” add-on

People are most receptive to engagement at the moment they’re enjoying your business. Use that natural goodwill.

A Final Marketing Reminder

The goal isn’t to cram more marketing into your December. We know you’re already busy. It’s to make the most of the interactions you already have. You’ve worked hard to bring customers through the door. A few small, thoughtful touches can turn those holiday visits into return trips long after the lights come down.

If you have a special event, promotion, or sale coming up, let us know about it. We’d be happy to spread the word.

Make 2026 Your Most Intentional Marketing Year Yet

Thu, 18 Dec 2025 16:52:05 GMT

Your 2026 Marketing Playbook - 5 Moves to Make Now

If your 2025 marketing felt like a whirlwind of content, campaigns, and KPIs—you’re not alone. But 2026 doesn’t have to be more of the same.

This is your invitation to slow down, zoom out, and start fresh—with purpose.

Here are 5 strategic moves to help you lead, not follow, in 2026:

1. Shift From Content Volume to Content Utility

More brands are cutting content output in half—and focusing on quality, evergreen utility. Adobe’s 2025 email strategy included fewer sends but higher engagement, thanks to interactive storytelling, personalization, and strong resource links.

2. Use AI for Efficiency, Not for Voice

Brands like The Washington Post use AI to speed up content production, but always with human oversight to preserve tone. AI should help you do more, but never replace your creativity or connection.

3. Plan for “Anti-Algorithm” Content

With platform changes and declining reach, 2026 will reward brands that focus on owned channels like email and community—not just TikTok virality. (Think: high-value guides, newsletters, and brand storytelling.)

4. Double Down on Segmentation + Automation

Sephora’s email open rates increased by 50% when they started segmenting by behavior and preferences. Segment your audience. Automate thoughtfully. And speak directly to each group’s needs.

5. Cut What Isn’t Working

Auditing what not to carry into 2026 can be just as powerful as starting something new. Take stock now.

Let’s map out a smarter year.

Whether you're revisiting your email cadence, planning campaigns, or refreshing your brand story—we can help you build a marketing strategy rooted in clarity, not chaos.

Ready to plan smarter for 2026?

Let’s build your strategy. I’m also up for hopping on a call and offering some advice!

All the best,

Miles Ramsay
Owner / Creative Director

Five Ways to Turn Holiday Foot Traffic into Real Loyalty

Tue, 16 Dec 2025 14:46:29 GMT

The goal isn’t to cram more marketing into your December.

Here are five areas worth a gentle tune-up. These missed chances can deepen connection and spark repeat visits with very little effort.

Treat Loyal Customers Like Insiders

Post Your Specials Where People Actually Stand

Make Your Social Feed a Living Bulletin Board

Create a Simple In-store “Highlight Moment”

If someone discovers something delightful when they visit—whether it’s a staff favorite, a limited-edition item, or a seasonal service—give them a reason to mention it to a friend.

You can also do this via text. Send them a message telling them you heard from Santa or they “won” is discount or bonus with purchase. The thrill of the surprise may bring them in.

Invite the Next Step While They’re Still Smiling

Small Business Season is full of warm exchanges: conversations at the register, compliments on décor, “I love this place” moments. Those are perfect openings to invite one more action.

A follow-on step could be:

• joining your text list for specials

• grabbing a punch card

• picking up a flyer for next week’s event

• taking advantage of a “today only” add-on

People are most receptive to engagement at the moment they’re enjoying your business. Use that natural goodwill.

A Final Marketing Reminder

If you have a special event, promotion, or sale coming up, let us know about it. We’d be happy to spread the word.

Meaningful Ways to Stay Connected with Your Customers

Mon, 08 Dec 2025 22:25:10 GMT

Meaningful Ways to Stay Connected with Your Customers

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How to Create Meaningful Moments for Holiday Shoppers

Tue, 02 Dec 2025 20:54:03 GMT

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Even with concerns about the economy being on every newscaster’s lead story, the holidays haven’t been cancelled. Your customers are still planning to celebrate. The question is not “Will they spend?” It is “Where, how, and with whom?”

Here is the good news: national forecasts say 2025 holiday retail sales are expected to top 1 trillion dollars for the first time, with overall growth around 3.7% to 4.2% over last year. Online spending alone is projected to hit roughly $253 billion, up more than 5% from 2024.

Here is the tension: despite those industry predictions, individual shoppers say they plan to cut their own holiday spending by about 10%, mostly because of higher everyday costs. They still want to honor traditions, but they are trimming extras and searching for real value in every dollar.

While it may not always feel like it, there is plenty of money moving through the season. But it won’t land with businesses that look generic or transactional. It will go to the places that feel worth it.

So what can you do to be recognized as one of “those places”?

You need to show value and create memorable experiences to attract your community’s dollars right back into local storefronts. You can do this by:

1. Sell Solutions, Not “Stuff”

When people feel financially tight, they become laser-focused on solving gift-giving challenges. Reframe your offers around that instinct.

Create named bundles that solve a specific holiday headache
“Holiday Hosting Rescue Kit,” “Teacher Gift in a Bag,” “Self-Care Sunday Set,” “New Year Refresh Box.” Put everything they need together, price it clearly, and show the “compare if you bought separately” value.

Build “good / better / best” options
Give three price points for your most popular services or gift sets so people can stay on budget without walking away altogether.

Put the value in writing
Use shelf talkers, cards, or social posts to explain why something is a smart buy: durability, local sourcing, free refills, included follow-up, or time saved. Make the math visible.

2. Turn Your Space into a Mini Holiday Experience

If customers can get the same item online, your edge is the experience. It does not have to be expensive or elaborate to be memorable.

Try a few of these:

“Five-Minute Reset” station
Offer a quick chair massage, essential oil hand rub, hot cider sample, skincare mini consult, or stretching corner. Market it as “your five-minute break from the chaos” to draw them in.

Wrapping or personalization bar
Offer free or low-cost gift wrapping, hand-lettered tags, simple engraving, or custom notes. Offer an upsell with festive ornaments and ribbon on the packages. Partner with another local creative if you do not have staff capacity.

Micro events that do not overwhelm your team
Think 60–90 minute happenings:

· “Bring Your List” shopping night with one-on-one gift suggestions

· “Ask the Expert” Q&A for holiday makeup, tech setup, or wellness

· Kids craft corner so parents can shop in peace

Coordinate dates with your chamber so your whole district can promote an “Experience Local Week” instead of one business shouting into the wind.

3. Collaborate so Your Offers Feel Bigger Than Your Budget

In a cautious economy, partnerships are one of your strongest tools. They expand your reach without expanding your costs.

Try sharing your spotlight. Feature each other on social with quick “If you are here, also check out…” reels or posts. Tag the chamber so they can amplify. Customers see a thriving, interconnected local scene, not isolated businesses struggling alone.

You can accomplish a similar boost by creating a list of your favorite holiday things in town including businesses and events you love or create a video of “Here’s where I plan on doing my holiday shopping” and share why.

4. Help Customers Feel Like Financial Grown-Ups, Not Guilty Spenders

This year, people are highly aware of prices and tired of surprise bills. If you help them feel in control, they will trust you more.

Promote “planned generosity,” not impulse splurging
Run early “Plan Ahead & Save” weeks where shoppers who bring a list or spend over a certain amount can lock in gift-wrapping, free add-ons, or January discounts. Make it about smart planning, not scarcity panic.

Offer clear, fair payment options
If it fits your business, consider buy-now-pay-later, deposits on larger services, or simple payment plans. Be transparent about terms. Position it as budget-friendly, not pressure.

If you can, eliminate the credit card usage upcharge that businesses are implementing today. No one feels good about paying your credit card fees, especially when they spend a lot of money. If you can’t eliminate them, remarket them. Instead of saying “there’s a 3% convenience fee for using your credit card, have the price tag reflect the credit card price and give cash users a discount. Don’t penalize people for using a card. Incentivize them to use cash.

Teach tiny money wins
Content is powerful here. Short posts, emails, or in-store signs like “Three gifts under $30 that still feel luxe,” or “How to build a skincare routine under $75” prove you are on your customers’ side. Don’t make customers think about value. Point it out to them.

5. Use Digital Tools to Capture Online Spend, Not Compete With It

With online holiday spending expected to grow over 5%, you do not have to beat the big players. You need to meet your customers where they already scroll and shop.

Make it easy to buy from you without coming in
Even a simple “DM to purchase,” online invoice, or quick checkout link is better than “Call the store.”

Turn experiences into content
Film your “Five-Minute Reset,” passport events, or behind-the-scenes prep for short reels. Show your inventory on a reel. Add clear “Here is how to get this” instructions in the caption.

Feature value loud and clear
Pin posts that show your bundles, your warranties or guarantees, your local impact, and your limited-time perks. People are scrolling quickly. Make the “why you” obvious.

6. Partner With Us to Go Further

We can help pull many of these ideas together into a city-wide story about shopping local with our Keep the Cheer Here campaign on the Visit Kearney mobile app. Ask about:

• Community-wide passports and prize drawings
• Shared marketing around “Experience Local Week” or “12 Days of Local Joy”
• Press outreach to highlight how local businesses are stepping up in a tough economy

Don’t worry about a gloomy economy. It won’t cancel the holidays but it does force you to be sharper, more creative, and more community-minded. If you can show value, design small but meaningful experiences, and work together, your business will not just survive the season. It will become part of how your neighbors remember it.

How Working Together Makes the Season More Meaningful

Tue, 25 Nov 2025 22:57:27 GMT

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The holiday season is a make-or-break time for many small businesses. Shoppers are ready to spend, but they’re also pulled in countless directions—online sales, big-box discounts, and time constraints that make convenience one of the biggest factors in their spending.

The best way to rise above the noise isn’t to shout louder, it’s to link arms with your neighbors ; maybe even your competitors (hear us out). Collaboration is one of the most powerful tools a small business can use this time of year, and it often leads to results that no single business could achieve alone.

When local businesses team up, customers notice. They see a community that’s connected, welcoming, and invested in making their holiday shopping meaningful. It’s the difference between a single store saying, “We’re open,” and a whole town saying, “Come celebrate with us.”

The Power of Partnership

Partnerships can take many shapes, and they don’t have to be complicated. A café might partner with a nearby boutique for a “Shop & Sip” event, offering a free latte when someone shows a same-day shopping receipt. A florist could collaborate with a gift shop to create festive bundle deals—flowers and candles wrapped up as a one-stop hostess gift. Even service-based businesses can benefit: a fitness studio might swap social media shoutouts with a local juice bar, or a salon could share a giveaway with a neighboring spa.

Each collaboration introduces you to new customers and strengthens relationships within the business community. And that sense of togetherness is magnetic. Shoppers want to feel that their dollars are doing more than buying gifts. They want to invest in their community, and they want their purchases to have purpose.

Real-World Inspiration

Across the country, businesses are finding creative ways to make collaboration part of their holiday magic. In downtown McKinney, Texas, the local wineries recently hosted a fall wine walk (with another one coming up for the holidays). They sold passports with maps that they would get stamped as they enjoyed their tastings (the number of tastings depended on the ticket tier). Instead of hosting the tastings at the wineries themselves, the wineries positioned staff at other businesses throughout the town. This event brough in 800 people to enjoy the downtown area on a beautiful fall day. The layout of the event encouraged strolling so all businesses benefitted. Many participants remarked how they were able to explore businesses they weren’t even aware of. The result? Every participating business (not just the wineries) enjoyed greater foot traffic and exposure, while guests discover new favorites along the way, which will (hopefully) bring them back later in the holiday season.

Similarly, other communities organize “Holiday Shopping Passports” that encourage residents to visit a list of participating businesses. Each purchase earns a stamp, and full passports are entered into a prize drawing. It’s simple, fun, and incredibly effective at keeping shoppers local throughout the season. You could do the same thing with a Dining Passport.

Pop-up markets with a mix of artisans, retailers, food vendors, and performers all in one festive location are another crowd favorite. Picture lights twinkling, music playing, and the smell of cocoa in the air. A pop-up gives customers a me

Collaboration Beyond Retail

Even if your business doesn’t fit the traditional holiday shopping mold, you can still take part in the spirit of cooperation. Professional service providers, realtors, insurance agents, and accountants can cross-promote by sharing each other’s seasonal tips, highlighting community causes, or co-hosting an appreciation event for clients.

For example, one real estate agent partnered with a local bakery and ordered 100 pumpkin pies for clients. They gave her a discount, and she talked them up on social media saying she was sharing part of her family’s tradition (ordering from the bakery) with her clients. It benefits everyone.

Another collaboration idea is a law firm and financial planner sponsoring a “New Year, New Goals” workshop together, positioning themselves as trusted local experts. Or a real estate agent could team up with a home décor boutique for a “Holiday Home” open house featuring local gifts and refreshments. These partnerships add value for customers while creating genuine connections among businesses.

Make It Easy for Customers to Choose Local

The more businesses join forces, the easier it becomes for shoppers to stay in town. Bundled promotions, shared marketing materials, and coordinated events simplify the decision to buy local. Instead of asking residents to visit each store individually, you’re inviting them into a full experience—one that’s joyful, convenient, and full of community spirit.

And when shoppers have a good time, they talk about it. Word-of-mouth spreads faster than any paid ad. That sense of shared excitement builds momentum that benefits everyone, especially those who took the time to collaborate.

We Can Help

If you’re not sure where to start, our chamber is the perfect place. We know who’s doing what in the community and can help connect you with other businesses that complement yours. We can also promote your partnerships through our newsletter, social media, and event listings, giving your efforts the visibility they deserve.

Before the season slips by, reach out. Ask how you can get involved or suggest an idea for a joint promotion. Whether it’s a shared giveaway, a neighborhood shopping night, or a creative collaboration, we’re here to help you make it happen.

Because when local businesses work together, the entire community wins. You don’t just increase sales—you strengthen the local economy, deepen relationships, and create the kind of holiday spirit that keeps customers coming back long after the decorations are packed away.

This season, don’t go it alone. Team up, spread the cheer, and watch how working together truly wins the season

Getting Your Business Holiday Ready in 5 Simple Steps

Thu, 13 Nov 2025 21:50:50 GMT

Getting Your Business Holiday Ready in 5 Simple Steps

It’s officially that time of year where you have to keep looking at the calendar because it’s so hard to believe how quickly time is going or as we like to say—it’s Blurvember.

The holidays have a way of sneaking up on even the most prepared businesses. One minute you’re stocking fall candles and the next you’re wondering where the extra rolls of gift wrap went.

This is the moment to tighten things up so you can enjoy the revenue boost without feeling like you’re sprinting through December.

Here are five simple, high-impact updates your business can make right now (some so quick you can implement them between customers) to get ahead of the holiday rush.

1. Update Your Hours and Online Info Everywhere

Holiday shoppers are comparing hours, checking maps, and trying to squeeze errands between work, school pickups, and holiday events. If your hours aren’t accurate across Google, Yelp, Facebook, your website, and your chamber listing, you risk losing customers before they even leave the house.

Do a quick search for your business as if you were a customer.

Is your phone number right?
Are your photos current?
Does your holiday schedule show up clearly?

Most people rely on Google’s first page, so correcting those listings now is one of the easiest wins you can score.

2. Refresh Your Signage and Displays

Your storefront or lobby is a strong salesperson this time of year. When signage feels fresh and intentional, customers are more likely to stop, browse, and buy. That’s why so many storefront businesses go straight from Halloween to Christmas. Both holidays are visually appealing. In fact, people will enter your business just because you have a cool window. (Poor Thanksgiving, the middle child of holidays.)

You don’t have to overhaul your entire look. A few simple updates can make a strong impression:

Swap weathered signs for clean, readable replacements (unless antique is your vibe)
Add one seasonal visual element that feels inviting rather than overwhelming
Use clear markers for gift ideas or bestsellers
Make sure curbside or pickup instructions are posted where customers can see them

Even small touches create a sense of readiness that customers appreciate during a busy season.

3. Prep Your Team for Upselling Without Feeling Salesy

Your staff can be your holiday heroes. A little training now can lead to bigger revenue and happier customers later. Upselling doesn’t have to feel pushy. It’s simply offering helpful suggestions that customers genuinely appreciate.

Consider coaching your team on moments where a gentle recommendation is natural. Think gift wrap, add-on accessories, seasonal specials, or limited-time treats. When employees feel confident, customers feel guided. And both walk away happy.

4. Offer Gift Cards, Gift Bundles, or Quick-Grab Options

The closer we get to December, the more people search for simple solutions. They’re panicked. They’re behind the eight ball (or snowball, in this case), and they just want the perfect gift that doesn’t look rushed. Gift cards are a lifesaver for anyone in a time crunch, and they’re one of the highest ROI products you can offer. If you don’t have them, this is the year to add them. You can also create:

Small themed gift bundles
Stocking stuffer displays
Grab-and-go treats or purchase add-ons
Digital gift cards for last-minute shoppers

Anything that shortens decision-making for your customers will boost sales when traffic hits its peak.

5. Streamline Curbside or Online Ordering Before Things Get Busy

Convenience is key during the holidays. If your online ordering, reservation system, or curbside pickup process feels a little clunky today, it will feel downright stressful on December 15.

Now is the perfect time to:

Run a test order
Check that links work
Update product descriptions
Confirm your inventory tracking is accurate
Make pickup instructions extremely clear

Even a small digital tune-up can make the difference between a smooth holiday season and a frantic one.

Bonus: Create One Holiday Highlight That Sets You Apart

A lot of businesses do holiday promotions. Far fewer do something memorable. Consider spotlighting one special element this season to help you stand out. It could be a signature drink, a limited-time dish, a themed shopping night, a charity tie-in, or a mini experience customers can’t get anywhere else.

Small moments of delight build loyalty. And the holidays are the perfect time to create them.

Your Chamber is Here to Help

You don’t have to tackle holiday readiness on your own. We’re participating in Small Business Season this year with our annual Keep the Cheer Here shop local campaign. We have a number of ways we’re supporting businesses across the community, and we want to help shine a spotlight on what you’re planning.

Tell us what you’re working on, and we’ll help get the word out.

Share your holiday hours, promotions, themed events, or special offerings and we’ll amplify them through our channels so more customers know exactly where to shop, dine, and celebrate.

Let’s make this your smoothest and strongest holiday season yet.

Igniting the Shop Local Movement

Wed, 05 Nov 2025 14:18:46 GMT

Every Purchase Has a Purpose

As a business in our town, we want to help you this holiday season. But we also need some assistance from you. As part of Small Business Season (November 1- December 31), we’re trying to bring awareness to the importance of shopping local.

Every time someone buys from a business in our town, something bigger happens than a simple transaction. Those dollars circulate through the community, supporting local jobs, funding community improvements, and creating a stronger local economy.

According to studies, for every $100 spent at a locally owned business, roughly $68 stays in the community (as opposed to $43-48 when you buy online). That money helps pay employees, supports local charities and children’s programs, and keeps the lights on for other small businesses.

It’s a powerful reminder that shopping local isn’t just about convenience or sentiment. It’s an investment in our shared success.

As Small Business Season kicks off, it’s a great time to think about how your business fits into the Keep the Cheer Here story. Whether you run a retail store, a restaurant, a service company, or a home-based business, you play a part in shaping the local economy both as a provider of products and/or services and as a supporter of our community.

Why It Matters to You, to Us, to Everyone

It’s easy and convenient to order online but it doesn’t do as much for our community. That’s why this Small Business Season, we’re trying to educate our residents on the importance of where they spend their money. We’re asking you to help get the word out.

When people understand the impact of their purchases, they’re more motivated to support local businesses. Suddenly the convenience of hitting a button doesn’t look as appealing as the appreciation they see in your eyes.

How can you help? We have an easy way that you can start today.

Tell Your Story

You want to put a face and personality behind your business and that starts with storytelling. Share:

Your personal “why.”
What makes your business unique.
What you love about being local.
How you contribute to the community.
What your family or staff loves.
A picture of something in your business (or your holiday décor).
Why you started your business or talk about someone who helped you along the way.
What keeps you inspired.
What local causes you support and why.
A favorite business memory or that point you realized you were meant to do what you’re doing.

These personal details are what turn shoppers into loyal supporters in the same way that getting to know someone better builds the relationship.

Speaking of building relationships, here are two simple ways to start showing up in the community (and don’t be afraid to wear your branded apparel when you do):

Collaborate with nearby businesses to amplify each other’s messages about buying local. We can help you with introductions, if you need them.
Display a “Small Business Season” sign or “Chamber Member” sign and encourage customers to share photos when they visit.

The more we work together to elevate small businesses and help our residents (and visitors) understand why every purchase here has a purpose, the stronger our community becomes.

Can we count on you to be part of this message?

Chamber Call to Action

Join the Kearney Chamber of Commerce’s Small Business Season celebration and Keep the Cheer Here ! We’re highlighting the incredible local businesses that make Kearney so special. If you’d like to be a part of the activities we have in hand, reach out to learn more about increased visibility.

It’s the most meaningful time of the year!

Mon, 03 Nov 2025 21:30:21 GMT

Kearney Chamber of Commerce Launches 2025 Small Business Season

This holiday season, let’s make sure every purchase has a purpose. When you choose local, you’re investing in more than a product or service. You’re powering dreams, jobs, and the places that make our community feel like home.

Think about your favorite traditions: the café with the best cocoa, the boutique where you always find that just-right gift, the restaurant where celebrations become traditions. These aren’t just stops on your holiday list. They’re the backdrop of your memories and your holidays wouldn’t be the same without them.

That’s the spirit behind Small Business Season: celebrating the people and places that make our community special.

From November 1st to December 31st, we’re honoring the heart and soul of our community—our small businesses. These special folks pour passion into every product and every smile, making our town unique and vibrant.

And this year’s theme says it plainly: Every Purchase Has a Purpose. Your local spending fuels jobs, strengthens the economy, and keeps neighbors connected. The impact doesn’t stop at the counter. It ripples across our schools, teams, and community causes.

Get ready to explore, engage, and enjoy! Watch for festive happenings and community challenges on the Visit Kearney mobile app: https://kearney-missouri.web.app/home . Download our app on Apple, Android, or use it on the web to get the latest updates on local businesses and community events [add your program or event to the app under Keep the Cheer Here].

Ready to make this holiday season extra meaningful?

This Small Business Season, we invite you to:

• Discover meaningful gifts and one-of-a-kind treasures at local boutiques, craft fairs, and artisan markets.

• Treat yourself (and your loved ones) by dining at family-owned restaurants, booking a relaxing salon service, or joining for a Magical Night in Downtown Kearney on December 13.

• Amplify local: share your experiences on social media, tag your favorite businesses, and leave positive reviews. Your voice helps small businesses shine.

This holiday season, we hope every purchase has a purpose for our community. Together, we can make shopping local something you think of first. Let’s show our appreciation for the neighbors who keep our community strong.

Shop local, dine local, love local.

P.S. Are you a local business owner? Let us help share your story! We’re featuring local businesses all season long through spotlights and social posts.

KC Game Plan

Mon, 20 Oct 2025 21:48:52 GMT

Helping small businesses prepare for opportunities tied to FIFA World Cup 26™

The Kearney Chamber is proud to be a collaborator in KC Game Plan, a new readiness initiative from KC2026 to help small businesses prepare for opportunities tied to FIFA World Cup 26™. Start with the readiness assessment, make sure your business is included in the KC2026 business interest form, and learn more about the training opportunities listed in the KCSourceLink calendar. We’re here as a resource to support your success.

Learn more about this small business initiative here: https://kansascityfwc2026.com/kc-game-plan

Start with the readiness assessment, business interest form, and training calendar today. We’re here as a resource to support your preparedness and success for the FIFA World Cup 26™ in Kansas City.

Is Your Business Ready? Join Kearney's Open Meeting.

The FIFA World Cup 26™ is coming to Kansas City, and Kearney has a role to play!

Join the conversation, share insights, and help us prepare.

· Date/Time: First Wednesday of each Month at 10:00AM

· Location: Kearney Chamber, 190 W State Route 92

· Virtual Option: Click Here

Clay and Platte Counties Unite to Launch “Go North KC” Tourism Collaboration

The Clay County Commission has officially approved a contract with Platte County, marking a new era of collaboration under the emerging Go North KC brand. This partnership signifies a deliberate and strategic step toward uniting the Northland’s communities, attractions, and experiences under one voice to elevate tourism in the region.

While the decision was finalized at last evening’s Commission meeting, its impact promises to be far-reaching. The agreement reflects a shared commitment by both counties to showcase the Northland as a destination in its own right—one that is rich in history, culture, recreation, and Midwest hospitality.

“Go North KC isn’t just a brand—it’s a movement,” said Megan Sahlfeld, Clay County Marketing and Tourism Manager. “By working together, we can shine a brighter spotlight on all that the Northland has to offer, from our festivals and parks to our local businesses and hidden gems.”

Jennifer Goering, Platte County Convention & Visitors Bureau Director, added: “The Northland is stronger when we work together. This partnership reflects the shared vision of our communities to create opportunities for growth, welcome new visitors, and celebrate the character that makes this region truly unique.”

The collaboration brings together the strengths of both counties to create a unified tourism identity, made possible through grants provided by the Missouri Division of Tourism and the support of local municipalities, chambers of commerce, and dedicated community stakeholders. Plans are already underway for a new regional tourism website, enhanced digital tools, and joint promotional campaigns designed to connect visitors and residents with the diverse offerings north of the river.

This milestone builds upon the growing momentum of the Northland’s communities as they prepare for significant opportunities ahead, including the 2026 FIFA World Cup and other large-scale events expected to draw international attention.

The “Go North KC” brand embodies the quiet confidence of a region that has long welcomed visitors with open arms and is now stepping forward with a stronger, more unified message.

Credit card fees that a seller charges a customer could become taxable

Mon, 20 Oct 2025 21:33:12 GMT

Harmful Proposed Amendment from the Department of Revenue

A recent proposed amendment from the Department of Revenue could be harmful to our business community. Please review the following pending change.

This proposed amendment ( https://dor.mo.gov/resources/proposed-rules/documents/P-_12_CSR_10-103-555_Proposed_Amendment.pdf) from the Department of Revenue includes a change that would require retailers and businesses that provide taxable services to charge sales tax on any fee they charge customers for using a credit card:

Credit card fees that a seller charges a customer who chooses to use a credit card as a form of payment to offset the fees the seller has to pay to the credit card company are subject to tax. There are many names a seller may call this fee, including but not limited to, credit card fee, credit card surcharge, convenience fee, etc. This is not the extension of credit or a finance charge.

They offer this example later in the proposed amendment:

A retailer makes a sale for $50, which the customer pays for using a credit card. The retailer charges the customer a $3 credit card fee for using the credit card. Sales tax should be collected and remitted on $53, which is the $50 price of the merchandise plus the additional $3 charge for paying with a credit card.

To submit comments about the negative impact this proposed amendment will have, people can visit this link: https://dor.mo.gov/resources/proposed-rules/comment-form/?rid=461 . The deadline to submit comments is October 31, 2025 .

Here is a ready-to-submit comment for chamber members to use (copy/paste & personalize)

To the Missouri Department of Revenue:

I am a [business owner/manager] at [Business Name, City]. I am writing to oppose the proposed amendment to 12 CSR 10-103.555 that would require sales tax to be collected on credit-card/surcharge/convenience fees charged to customers who pay by card.

How this affects my business and customers:

· Higher costs / price increases. Card fees are a pass-through cost of payment acceptance. Taxing them forces me to raise prices for everyone or stop accepting certain cards.

· Thin margins. My business operates on tight margins; taxing fees on top of interchange adds expense without adding value.

· Administrative burden. Reprogramming POS/e-commerce systems to include card fees in the tax base (and to handle returns, split tenders, tips, and exemptions) increases errors and compliance costs.

· Customer fairness. This effectively taxes a payment choice, not the product or service.

Requested change: Please exclude separately stated card acceptance fees from taxable gross receipts when they simply recoup processing costs, and clarify that bona fide cash discounts remain outside the taxable base beyond the discounted sales price.

Thank you for your consideration.

Make the most of the season by following these simple guidelines

richard@membermomentum.com (Richard Scully) — Mon, 11 Oct 2021 00:28:50 GMT

The new season is a great reason to make and keep resolutions. Whether it’s eating right or cleaning out the garage, here are some tips for making and keeping resolutions.

Make a list

Lists are great ways to stay on track. Write down some big things you want to accomplish and some smaller things, too.

Check the list regularly

Don’t forget to check in and see how you’re doing. Just because you don’t achieve the big goals right away doesn’t mean you’re not making progress.

Reward yourself

When you succeed in achieving a goal, be it a big one or a small one, make sure to pat yourself on the back.

Think positively

Positive thinking is a major factor in success. So instead of mulling over things that didn’t go quite right, remind yourself of things that did.

Keep in touch with site visitors and boost loyalty

richard@membermomentum.com (Richard Scully) — Mon, 11 Oct 2021 00:28:50 GMT

There are so many good reasons to communicate with site visitors. Tell them about sales and new products or update them with tips and information.

Here are some reasons to make blogging part of your regular routine.

Blogging is an easy way to engage with site visitors

Writing a blog post is easy once you get the hang of it. Posts don’t need to be long or complicated. Just write about what you know, and do your best to write well.

Show customers your personality

When you write a blog post, you can really let your personality shine through. This can be a great tool for showing your distinct personality.

Blogging is a terrific form of communication

Blogs are a great communication tool. They tend to be longer than social media posts, which gives you plenty of space for sharing insights, handy tips and more.

It’s a great way to support and boost SEO

Search engines like sites that regularly post fresh content, and a blog is a great way of doing this. With relevant metadata for every post so search engines can find your content.

Drive traffic to your site

Every time you add a new post, people who have subscribed to it will have a reason to come back to your site. If the post is a good read, they’ll share it with others, bringing even more traffic!

Blogging is free

Maintaining a blog on your site is absolutely free. You can hire bloggers if you like or assign regularly blogging tasks to everyone in your company.

A natural way to build your brand

A blog is a wonderful way to build your brand’s distinct voice. Write about issues that are related to your industry and your customers.

Tips for writing great posts that increase your site traffic

richard@membermomentum.com (Richard Scully) — Mon, 11 Oct 2021 00:28:50 GMT

Write about something you know. If you don’t know much about a specific topic that will interest your readers, invite an expert to write about it.

Speak to your audience

You know your audience better than anyone else, so keep them in mind as you write your blog posts. Write about things they care about. If you have a company Facebook page, look here to find topics to write about

Take a few moments to plan your post

Once you have a great idea for a post, write the first draft. Some people like to start with the title and then work on the paragraphs. Other people like to start with subtitles and go from there. Choose the method that works for you.

Don’t forget to add images

Be sure to include a few high-quality images in your blog. Images break up the text and make it more readable. They can also convey emotions or ideas that are hard to put into words.

Edit carefully before posting

Once you’re happy with the text, put it aside for a day or two, and then re-read it. You’ll probably find a few things you want to add, and a couple more that you want to remove. Have a friend or colleague look it over to make sure there are no mistakes. When your post is error-free, set it up in your blog and publish.